Join Our Family of Suppliers

Join Our Family of Suppliers

Kroger Supplier Self-Registration

The Kroger Company uses an automated Supplier Information Management (SIM) program to manage our relationships and interactions with suppliers. The SIM program provides a centralized database of suppliers, along with their facilities, products and services, that can be used by our associates in operating units throughout the Company. The document management and communication features of this system supports programs designed to ensure Kroger and its suppliers comply with the law, especially ever-increasing regulations and related inspection, tracking, monitoring and certification requirements.

The Kroger Co. is working with Iasta and using its Smartsource platform for the SIM program.   This is the only way we accept current and/or prospective supplier registration information.

Please use the link(s) below to complete the self-registration process.

Please prepare the following documentation BEFORE you proceed to register. You will not be able to continue without this information.

  1. Basic Company and Contact Information
  2. Federal Tax ID Number, EIN or last 4 digits of SSN
  3. D&B D-U-N-S® Number: If you do not know your D&B D-U-N-S® Number, please use this link to access the D&B website: and obtain your number at no charge.

Are you already an active Kroger vendor? Click here to self-register

Are you a prospective vendor requesting consideration for your LOCAL products? Click here to submit your information

Are you already registered in the SIM system?  Click here to update your profile

Have Questions?  Please visit our FAQ guide

Additional Resources:

Standard Vendor Agreement (“SVA”)

All of Kroger’s merchandise suppliers are required to review, complete, sign and return the Standard Vendor Agreement. This Agreement ensures that each of our suppliers agrees to meet our standards and shares our business policy of putting the customers’ needs first.

Standard Vendor Agreement (SVA) document

If you are a Corporate Brand supplier, please visit the Corporate Brands Vendor Information page for additional information and required documents.

Supplier Data Responsibilities for Item MDM

Kroger requires all suppliers to provide information about products sold in any Kroger format. To learn more, please click here.

Electronic Data Interchange (“EDI”)

Maximizing use of EDI is a key priority of Kroger. Cooperative efforts through the use of EDI have resulted in increased accuracy, improved timeliness, and reduced operating expenses. Kroger supports a variety of different EDI Transactions, some of which are mandated through an “EDI Non-Compliance” program. Information relative to available transactions sets, Kroger’s requirements, and supply chain programs leveraged through EDI can be found on the Kroger EDI web site:

Consumer Product Safety Improvement Act (“CPSIA”)

Kroger suppliers are required to comply with all applicable laws and regulations, including those recently established in the CPSIA. Information on the CPSIA and procedures required by Kroger are available here.

The Act applies to all consumer products under the jurisdiction of the Consumer Product Safety Commission (“CPSC”). All vendors should become familiar with these requirements, which are described in more detail on the CPSC website at

Supplier Diversity

Kroger is committed to partnering with a diverse group of suppliers, including minority-owned and women-owned businesses. To facilitate growth of these partnerships, Kroger has implemented a corporate-wide Supplier Diversity Program. For more information on our Program and how it may affect you, click here.

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