Our Purpose

Every day we open our doors and welcome millions of hungry people. But they’re not just hungry for food. They’re hungry for something that can make their lives healthier, easier, brighter and a bit lighter. They’re hungry to feel good, do well, to go from anxiety to inspiration.

So whether we manufacture, market, stock, check, deliver, or manage, we all try to make their experience as uplifting as possible. Just like Barney Kroger did when he brought together the butcher, the baker, dry goods, and produce all under one roof. We’ve always been about value, convenience, and making customers’ lives simpler.

To lift them up, we keep our hands, hearts and minds open so we can be attentive to their needs and provide true Kroger hospitality and generosity. Because every time someone crosses our threshold we get a fresh chance to make an emotional connection, lighten their load and lift them up.

It’s a simple truth that our world is hungry for uplift. It’s a universal need, as powerful as our need for food or fuel.

That’s why our Purpose is To Feed the Human Spirit™.

In fulfilling our Purpose, we always live by our Kroger Values:


We insist on truthfulness with each other, with our customers, with our vendors and in our business records. We expect and value openness.


We act in accordance with our values, even when it’s difficult.


We treat all with dignity and value the opinions and perspectives of others.


We seek and embrace differences in the backgrounds, cultures and ethnicities of all associates, customers and vendors.


We protect our customers and each other from injury with a safe and secure workplace and shopping environment.


We encourage and expect collaboration, teamwork and the active involvement of all associates.

The History of Kroger

Staying True to Our Roots

With nearly 2,800 stores in 35 states under two dozen banners and annual sales of more than $132.5 billion, Kroger today ranks as one of the world’s largest retailers.

Learn More About Our History

Learn More About The Kroger Co.

Our Commitment

See our plan for ending hunger in our communities and eliminating waste in our company.

See Our Plan

Our Business

Serving nearly 11 million customers a day in 35 states and the District of Columbia.

Learn More About Our Operations

The Kroger Fact Book

The most current resource for facts and figures about The Kroger Co. .

Download Our 2020 Fact Book

The Kroger Family of Companies