Welcome to Kroger’s Go Fresh & Local Supplier Accelerator

At The Kroger Family of Companies, we are Fresh for Everyone™. Being Fresh is more than providing the freshest food to our customers; it’s also encouraging innovation and creating a unique experience for our customers and associates through events such as this. It’s our promise to help people thrive by making the best of food accessible to all.

We have been a supporter and advocate of small businesses since our founding as a local grocer in 1883 in Cincinnati, Ohio. We’re excited to launch this Go Fresh & Local Supplier Accelerator experience to offer additional opportunities for Fresh suppliers of every size to collaborate and help our businesses grow, succeed and innovate.

As a member of the Billon Dollar Roundtable, we see the importance in partnering with many small, regional and diverse businesses in creative ways to enable the freshest, highest quality food. We do this by investing in incubators, expanding relationships with existing partners, hosting and participating in supplier accelerators much like this one, and through partnerships with leading organizations like the National Minority Supplier Diversity Council and Women’s Business Enterprise National Council.

Through the Go Fresh & Local Supplier Accelerator, we look forward to using this platform to discover new U.S.-based small- and diverse-business enterprises to bring Fresh local and regional products to our shelves.

If you have a Fresh local or regional product to offer our customers and are interested in joining America’s largest grocery retailer, I personally invite you to apply. And while you’re here, take a look at our E-book especially created for small businesses interested in launching or expanding their retail presence.


Dan De La Rosa
Group Vice President of Fresh Merchandising
The Kroger Co.

What We’re Looking For

We’re seeking innovative, FRESH new items to expand our local and regional offerings across the country. This includes Produce, Floral, Deli, Bakery, Specialty Cheese, Dairy, Meat & Seafood commodities.

Apply Now

Kroger’s Small Business Resource Guide: Making the exciting journey of bringing your offering to market a little easier

Small Business Resource Guide

Congratulations to the 2022 Go Fresh & Local Cohort!

Meet our 2022 Go Fresh & Local Cohort

Coro Foods

Coro Foods(Kent, WA) – Providing culinary-driven charcuterie for more than 20 years in the Seattle area, this woman-owned company has worked to master the art of old world salumi without being bound by its traditions.

The Ugly Company  (Kingsburg, CA) – Turning perfectly healthy fruits with an imperfect appearance into a beautiful opportunity by upcycling “ugly” produce into dried fruit snacks.

Big Ugly

Hiatus (Baltimore, MD) – Offering a number of decadent flavors, Hiatus provides consumers with premium cheesecakes made of natural ingredients – for those moments when you need a hiatus and want to enjoy a sweet escape with every bite.

j. berry Nursery & Genetics (Grand Saline, TX) – Committed to bringing beautiful plants into lives, homes and gardens around the world, the j. berry team elevates the beauty of gorgeous hibiscus, crape myrtles and begonias with the science of plant genetics.

j. berry Nursery & Genetics
Zacca Hummus

Zacca Hummus (Boise, ID) – From the family farm to your table, the Zacca company is passionate about making delicious, traditional-style Mediterranean hummus in a variety of flavors that are all non-GMO, gluten free and made with no artificial preservatives.

Watch for these brands in their local Kroger Family stores in 2023!

The Kroger Family of Companies