Name & role within the business:
Annetta Waters, Owner/ Founder
Name of business:
Annetta’s Beauty Bar/ Eleven/22 Vegan Products
Hair Salon/ Hair and Skincare Products
Brief description of the goods/services you provide:
Annetta’s Beauty Bar is a multi-service salon with a customary holistic approach, specializing in the “Vegan Silk Press”. Eleven/ 22 is a gentle, vegan, eco-friendly hair and skincare product line.
Location & markets you serve:
The salon has guests from all around Greater Cincinnati. Eleven/22 is Ecommerce and we have shipped products all the way to Las Vegas with hopes of expanding to international markets.
- Women 18-65
- Health conscious
- Local and national
- Customer loyalty/ Frequent shopper
Any notable achievements you are proud of (both personal & business):
I’m the mother to two beautiful boys. For the past seven years I have been the owner of Annetta’s Beauty Bar and in June of 2021 I launched Eleven/22 Vegan Products. I was the first recipient of the Mortar Resiliency Award in 2020, I completed the EBA Accelerator Program in 2021, and most recently became a 10KSB Goldman Sachs Alumni Member.
Is this your full-time job currently? If not, describe your current job and any tips/tricks on how you balance both:
Full time business owner.
What drives your passion for this business?
“All Things Beauty” and “All Things Vegan”, I have a holistic approach to my services and products. I want women and men to feel good about the way they feel and look without any toxins or harmful products and awareness about plant-based possibilities.
Favorite small/local business you frequent:
Currently I frequent The Fix Coffee Bar more than any other place.
What are you most hoping to take away from this program?
I really want to scale my business by using an integrated system that helps me keep up with inventory, update and solidify all of my processes, and understand how I can get market share in the marketing and distributing sector of the beauty industry.
Anything else you’d like us to know about you?
I’m ready to learn!!!!!