Welcome to Kroger’s Go Fresh & Local Supplier Accelerator

At The Kroger Family of Companies, we are Fresh for Everyone™. Being Fresh is more than providing the freshest food to our customers; it’s also encouraging innovation and creating a unique experience for our customers and associates through events such as this. It’s our promise to help people thrive by making the best of food accessible to all.

We have been a supporter and advocate of small businesses since our founding as a local grocer in 1883 in Cincinnati, Ohio. We’re excited to launch this Go Fresh & Local Supplier Accelerator experience to offer additional opportunities for Fresh suppliers of every size to collaborate and help our businesses grow, succeed and innovate.

As a member of the Billon Dollar Roundtable, we see the importance in partnering with many small, regional and diverse businesses in creative ways to enable the freshest, highest quality food. We do this by investing in incubators, expanding relationships with existing partners, hosting and participating in supplier accelerators much like this one, and through partnerships with leading organizations like the National Minority Supplier Diversity Council and Women’s Business Enterprise National Council.

Through the Go Fresh & Local Supplier Accelerator, we look forward to using this platform to discover new U.S.-based small- and diverse-business enterprises to bring Fresh local and regional products to our shelves.

If you have a Fresh local or regional product to offer our customers and are interested in joining America’s largest grocery retailer, I personally invite you to apply. And while you’re here, take a look at our E-book especially created for small businesses interested in launching or expanding their retail presence.


Dan De La Rosa
Group Vice President of Fresh Merchandising
The Kroger Co.

What We’re Looking For

We’re seeking innovative, FRESH new items to expand our local and regional offerings across the country. This includes Produce, Floral, Deli, Bakery, Specialty Cheese, Dairy, Meat & Seafood commodities.

Apply Now

Kroger’s Small Business Resource Guide: Making the exciting journey of bringing your offering to market a little easier

Small Business Resource Guide

Congratulations to the 2021 Go Fresh & Local Cohort!

Meet our 2021 Go Fresh & Local Cohort


Maazah (Minneapolis, MN) – A bright, bold and balanced Afghan-style chutney made of fresh cilantro, ginger, garlic, zesty lemon, apple cider vinegar and jalapeno pepper from a women-owned brand. Maazah, meaning "flavor" in Farsi, is inspired by family and culture – and its signature chutney is inspired by a family recipe.

Nona Lim (Oakland, CA) – Refrigerated pad thai & Asian noodle kits from a women-owned brand. Inspired by the namesake founder's Asian heritage, Nona Lim is committed to bringing fresh, bold Asian flavors to the table using only clean ingredients.

Nona Lim
Queen Charlotte

Queen Charlotte's Pimento Cheese Royale (Charlotte, NC) – Four flavors of gluten-free, keto-friendly premium pimento cheese from a husband-and-wife team in Charlotte, NC. Queen Charlotte's Pimento Cheese Royale is a family-owned and operated business that handmakes, packs, and ships every tub of pimento cheese.

Simply Southern Sides (Macedonia, OH) – Spice and seasoning kits for homemade soul food from Booker's Soul Food Starters, a Black and woman-owned business from Kroger's home state of Ohio. This brand of all-natural seasoning mixes allows customers to experience and prepare personalized portions of traditional African American family dishes like collard greens and peach cobbler. 

Simply Southern

Soupergirl (Washington, D.C.) – Readymade heat-and-eat soups, chilis and gazpacho made from farm fresh local produce by a women-owned business. Soupergirl believes in real, responsible food, supports local farming, fights food waste, and cooks healthfully – so the planet, the consumer, the community and the farmers win.

Find these brands in their local Kroger Family stores!

The Kroger Family of Companies