Retail Vendors
Supplier Item Data Management Providers
Kroger is excited to share an update on our Item API (KIA). We’ve listened to your feedback and have taken significant steps in improving your item setup experience with The Kroger Co.
Previously, Consumer Packaged Goods suppliers (CPGs) had only one primary option to submit new item data, which was through the Vendor Item Portal (VIP). Establishing a unified data ingestion point is essential to our strategy; to improve the data submission process. Now, syndication of data directly into Kroger is available through three leading data service providers – Syndigo, Salsify and 1WorldSync.
Suppliers can now use Syndigo, 1WorldSync or Salsify for new item submissions as well as for updating existing item data. Kroger supports all three vendors, allowing you and your associates to choose what fits best for you.
NOTE: Our Brands suppliers can only use Syndigo at this time.
There are a limited number of commodities which cannot yet change their current procedure for item setup. We are actively working to include all commodities soon and will notify you once available. These commodities include:
- Tobacco
- Prescription drugs
- Starbucks
- Lottery
- Gift Cards
- Greeting Cards, books and magazines (New items only. Updates CAN use any of the three vendors)
To assist you in selecting the best data entry vendor for your business, we encourage you to reach out directly to Syndigo, Salsify and 1WorldSync for detailed information on their offerings, capabilities and support options. The platforms can provide insights to help you make an informed decision tailored to your data management requirements.
We will continue to update you on any new capabilities.
For questions, please contact your Kroger Category/Digital Category Manager or refer to the FAQ found here.
Contacts:
- Syndigo: https://www.syndigo.com/kroger/
- Salsify: https://www.salsify.com/retailers/kroger-api
- 1WorldSync – https://1worldsync.com/trading-partners/kroger/
For item submission issues that your chosen vendor’s system cannot resolve, contact your Kroger Category Manager.
Kroger utilizes WERCSmart by Underwriters Laboratory (UL) to help manage regulatory compliance requirements. Our suppliers must carefully read Kroger’s WERCs Supplier letter and register affected products at https://www.ulwercsmart.com.
To avoid an item setup delay, we recommend registering the item with WERCS prior to setting it up with Kroger. Items that require a WERCS assessment will not complete item setup until the WERCS assessment is completed.
This requirement includes existing products previously sold to Kroger as well as new products. Please contact wercsinfo@kroger.com with any questions.
Classes of products requiring registration in WERCS include the following. This list is not exhaustive; contact wercsinfo@kroger.com if you are unsure whether your product should be registered.
Aerosol
Item contains compressed gas or propellant
Battery or Battery Containing
Item is a battery, contains a battery, or has a battery packed with it
Electronic
Item has a cord, a circuit board, or contains lights
Flammable or combustible
As defined by OSHA, DOT, or NFPA
Light bulb
Contains or is a light bulb (except incandescent)
Non Food Chemical-containing
e.g., detergents, soaps, cleaners, garden chemicals, air fresheners, candles, etc. –Item can be liquid, powder, gel, or paste
OTC Pharmaceutical or Nutritional Supplement
e.g., vitamins and supplements, energy/nutrition bars, meal replacements, wipes, medicated patches, contraceptive foam, nicotine-containing products. Anything with a Drug Facts or Supplement Facts label.
Personal Care Product
e.g., cosmetics, hair care, bath, oral hygiene, foot care, sun care, etc.
