With Gas Prices Going Up, Kroger Doubles Down to
Help Customers Save at the Pump
Customers can earn and redeem points for up to $2.00 off per gallon at
Kroger's Family of Stores Fuel Centers from May 27 - September 30, 2012
Cincinnati, OH, Thursday, May 24, 2012 – Just in time for
Memorial Weekend and summer driving season, customers can now earn and redeem their
fuel points to save up to $2.00 off per gallon at The Kroger Co.’s (NYSE:
KR) Family of Stores Fuel Centers.
Kroger’s Hot Savings on Fuel, All Summer Long promotion doubles
the maximum points redeemable for a discount. Now, customers can earn and redeem
up to 2000 fuel rewards points through regular purchases and special offers from
May 27 – September 30, 2012.
“Last year we increased the potential savings up to $1.00 per gallon at most
of our stores around the country. Customers continue looking for ways to save, and
we’re delighted to offer them even more control at the pump by doubling their
potential savings up to $2.00 per gallon all summer long,” said Michael J.
Donnelly, Kroger’s senior vice president of merchandising. “In addition
to everyday low prices in all of our stores, this is another way we’re rewarding
our customers for choosing to shop with us.”
Kroger offers customers many ways to earn fuel points every day:
- Customers can earn 100 fuel points for every $100 in groceries purchased. Now,
up to 2000 points can be redeemed for up to $2.00 in savings – at Kroger fuel
centers in one fill up.
- Buy Gift Cards, Use Like Cash, Save on Fuel. Most gift cards
earn double points every day – for every purchase of $50 in gift cards from
Kroger’s Gift Card Mall, customers receive 100 fuel points. Currently,
Kroger is offering quadruple fuel points on most gift cards as part
of our Dads and Grads savings event.
- When they use the Kroger 1-2-3 Rewards Visa, they can earn an additional 5 cents
off the cost of a gallon when they redeem points. New cardholders can save 25
cents a gallon during their first three months as cardholders when
they redeem at least 100 fuel points.
- Every qualifying prescription earns customers 50 fuel points.
Points can be earned and redeemed at most but not all Kroger Family of Stores locations,
and restrictions vary by local market. For example, accumulation of fuel points
for savings above 10 cents per gallon is not available at Kroger fuel centers in
Alabama, Louisiana and Missouri due to regulatory restrictions; accumulation is
also not available at Fred Meyer and QFC stores in Oregon and Washington State;
and Ralphs stores in California are offering a special double points promotion that
allows customers to earn 20 cents off per gallon when they redeem 100 points, also
starting May 27. For full details, we encourage customers to check out the Rules
of the Road at www.kroger.com/fuel
or our other banner websites – such as
Kroger, the nation's largest traditional grocery retailer, employs more than
339,000 associates who serve customers in 2,435 supermarkets and multi-department
stores in 31 states under two dozen local banner names including Kroger, City Market,
Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and
Smith's. The company also operates 791 convenience stores, 348 fine jewelry
stores, 1,090 supermarket fuel centers and 39 food processing plants in the U.S.
Recognized by Forbes as the most generous company in America, Kroger supports hunger
relief, breast cancer awareness, the military and their families, and more than
30,000 schools and grassroots organizations in the communities it serves. Kroger
contributes food and funds equal to 125 million meals a year through more than 80
Feeding America food bank partners. For more information, please visit
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SOURCE: The Kroger Co.
Media Contact: Keith Dailey, +1-513-762-1304
Investors: Cindy Homes, +1-513-762-4969