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With Gas Prices Going Up, Kroger Doubles Down to
Help Customers Save at the Pump

Customers can earn and redeem points for up to $2.00 off per gallon at
Kroger's Family of Stores Fuel Centers from May 27 - September 30, 2012

Cincinnati, OH, Thursday, May 24, 2012 – Just in time for Memorial Weekend and summer driving season, customers can now earn and redeem their fuel points to save up to $2.00 off per gallon at The Kroger Co.’s (NYSE: KR) Family of Stores Fuel Centers.

Kroger’s Hot Savings on Fuel, All Summer Long promotion doubles the maximum points redeemable for a discount. Now, customers can earn and redeem up to 2000 fuel rewards points through regular purchases and special offers from May 27 – September 30, 2012.

“Last year we increased the potential savings up to $1.00 per gallon at most of our stores around the country. Customers continue looking for ways to save, and we’re delighted to offer them even more control at the pump by doubling their potential savings up to $2.00 per gallon all summer long,” said Michael J. Donnelly, Kroger’s senior vice president of merchandising. “In addition to everyday low prices in all of our stores, this is another way we’re rewarding our customers for choosing to shop with us.”

Kroger offers customers many ways to earn fuel points every day:

  • Customers can earn 100 fuel points for every $100 in groceries purchased. Now, up to 2000 points can be redeemed for up to $2.00 in savings – at Kroger fuel centers in one fill up.

  • Buy Gift Cards, Use Like Cash, Save on Fuel. Most gift cards earn double points every day – for every purchase of $50 in gift cards from Kroger’s Gift Card Mall, customers receive 100 fuel points. Currently, Kroger is offering quadruple fuel points on most gift cards as part of our Dads and Grads savings event.

  • When they use the Kroger 1-2-3 Rewards Visa, they can earn an additional 5 cents off the cost of a gallon when they redeem points. New cardholders can save 25 cents a gallon during their first three months as cardholders when they redeem at least 100 fuel points.

  • Every qualifying prescription earns customers 50 fuel points.

Points can be earned and redeemed at most but not all Kroger Family of Stores locations, and restrictions vary by local market. For example, accumulation of fuel points for savings above 10 cents per gallon is not available at Kroger fuel centers in Alabama, Louisiana and Missouri due to regulatory restrictions; accumulation is also not available at Fred Meyer and QFC stores in Oregon and Washington State; and Ralphs stores in California are offering a special double points promotion that allows customers to earn 20 cents off per gallon when they redeem 100 points, also starting May 27. For full details, we encourage customers to check out the Rules of the Road at www.kroger.com/fuel or our other banner websites – such as www.ralphs.com/fuel, www.dillons.com/fuel or www.kingsoopers.com/fuel.

Kroger, the nation's largest traditional grocery retailer, employs more than 339,000 associates who serve customers in 2,435 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 791 convenience stores, 348 fine jewelry stores, 1,090 supermarket fuel centers and 39 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves. Kroger contributes food and funds equal to 125 million meals a year through more than 80 Feeding America food bank partners. For more information, please visit www.kroger.com.

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SOURCE: The Kroger Co.
Media Contact: Keith Dailey, +1-513-762-1304
Investors: Cindy Homes, +1-513-762-4969

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