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KROGER NAMES SUKANYA MADLINGER PRESIDENT OF CINCINNATI/DAYTON DIVISION

CINCINNATI, OH -- December 15, 2010 -- The Kroger Co. (NYSE: KR) today announced that Sukanya R. Madlinger has been named President of Kroger’s Cincinnati/Dayton Division, replacing Geoff Covert, who has been named Senior Vice President, Retail Operations for the Company.

“Sukanya focuses every day on ways Kroger can best serve our customers and their families,” said Rodney McMullen, President and Chief Operating Officer of Kroger. “Her experience and leadership will have a positive impact on customers and associates in the region.”

Mrs. Madlinger, 47, began her career with Kroger in 1986 in the Company’s store management training program. She has held several leadership roles in the division and was the Company’s vice president of drug/general merchandise/pharmacy merchandising. She has been the Vice President of Merchandising for the Cincinnati/Dayton Division since 2006.

The Cincinnati/Dayton Division of Kroger, headquartered in Cincinnati, operates 110 stores in Cincinnati, Dayton, Northern Kentucky and Southeastern Indiana and employs more than 20,000 associates.

Mrs. Madlinger was born in India and moved to the United States when she was two. She and her husband, Rick, have two children.

Kroger, the nation’s largest traditional grocery retailer, employs more than 334,000 associates who serve customers in 2,461 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 784 convenience stores, 375 fine jewelry stores, 954 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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Kroger Contacts:
Media: Brendon Cull (513) 762-1316
Investors: Carin Fike (513) 762-4969

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