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KROGER SHOPPERS EARN FREE WIRELESS JUST FOR SHOPPING

New loyalty program rewards frequent shoppers with free airtime and the potential to eliminate their wireless phone bill altogether

CINCINNATI, Ohio, December 15, 2009 - The Kroger Co. (NYSE: KR) today announced a first of its kind loyalty program that rewards frequent shoppers with free wireless service using the company’s own wireless phone service, branded i-wireless. The FREE MINUTES rewards program enables customers to earn free airtime on their i-wireless phone when they purchase groceries at the Kroger family of stores. i-wireless is exclusively available in more than 2,200 Kroger-owned stores nationwide.

In a market that is seeing a rapid shift in demand toward unlimited price plans, the FREE MINUTES program is a unique loyalty initiative that enables shoppers to obtain market-leading pricing and potentially eliminate their wireless phone bill altogether. Unlimited Talk and Unlimited Talk and Text plans start at just $40 and $50 each when you register for the FREE MINUTES program, but i-wireless subscribers can also earn an additional $1 discount toward their next monthly service fee for every $100 spent in-store on qualifying purchases.

“The FREE MINUTES rewards program empowers customers to directly influence the amount they spend each month on their wireless service. The more they shop at Kroger, the more they’ll save on their wireless bill,” said Paul McAleese, chief executive officer of i-wireless. “For loyal Kroger shoppers, FREE MINUTES enables i-wireless to deliver the best value in the marketplace today, making it an incredibly attractive option for the millions of shoppers that visit a Kroger store on a weekly basis.”

i-wireless customers that subscribe to a monthly rate plan or a pay-as-you-go plan will receive 20 FREE MINUTES of airtime for every $100 they spend in-store. Customers are notified via text message of their reward in an immediate fashion, often receiving the message by the time they reach the parking lot following their shopping transaction.

FREE MINUTES rewards can only be redeemed on a Kroger i-wireless phone and may carry forward from month-to-month consistent with the program rules of their selected rate plan. i-wireless users can register for the FREE MINUTES program by linking their Shopper’s card or Rewards card number or Alternate ID to their i-wireless phone number at the point of activation, online or by calling i-wireless Customer Care at 1-866-594-3644.

i-wireless Holiday Offer

Customers that purchase select i-wireless phones this holiday season will receive 500 minutes of free airtime. The holiday promotional offer will be applied in two separate installments with the first $30 (300 minutes) credit being applied to a customer’s account balance when they register for the FREE MINUTES program. The second installment will be applied as a $20 (200 minutes) credit the first time that airtime is added to the user’s account balance.

i-wireless has introduced four new phones to its line-up including the blue and pink Sanyo 2700 with QWERTY keyboard, the Samsung M330 with slider feature and the Samsung M240 flip phone. Phones range in price starting at $39.99 to $49.99 when purchased with a Shopper’s card or Rewards card and are eligible to receive the 500 minutes of free airtime.

The FREE MINUTES rewards program is not available in Food4Less stores. The holiday promotion of 500 minutes is not available at Fred Meyer. For more information about i-wireless, please visit www.iwirelesshome.com.

About i-wireless

i-wireless is a national wireless service provider exclusively sold in over 2,200 retail locations within the Kroger family of stores across 31 states. As one of the nation’s largest grocery retail chains, Kroger operates stores under two dozen local banner names including: Kroger, Ralphs, Fred Meyer, Food4Less, Fry’s, King Soopers, Smith’s, Dillons, QFC, Baker’s, Gerbes, and City Market. In addition to enjoying great in-store savings, i-wireless customers that shop at the Kroger family of stores can earn FREE MINUTES on their i-wireless phone when they use their Shopper's card or Rewards card on qualifying purchases, potentially eliminating their cell phone bill altogether.

i-wireless provides reliable and affordable wireless service using the Nationwide Sprint Network reaching more than 280 million users.

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Contacts:
Media:
Jenifer Kues
i-wireless
(513) 382-5726
jeni.kues@iwirelesshome.com

Kelly Rodamer
i-wireless
(859) 466-1741
kelly.rodamer@iwirelesshome.com

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