BUY $100 IN GIFT CARDS AT KROGER’S FAMILY OF STORES AND GET $10 OFF TOTAL PURCHASE

Special Offer Begins Day After Thanksgiving and Lasts through December 13

CINCINNATI, Ohio, November 20, 2009 – Kroger stores will begin a Holiday Gift Card offer on Black Friday worth $10 off for every $100 customers purchase in participating gift cards for a two-week period. Shoppers will receive $10 off their purchase automatically by using their loyalty card at checkout.

Beginning Black Friday, the day after Thanksgiving, through Sunday, December 13, 2009, this special offer will be available in all Kroger stores and other stores the company operates under the following names: City Market, Dillons, Jay C, Food 4 Less*, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.

Several top retailers are participating in this two-week program. They are: Applebee’s, Bass Pro Shops, Bath & Body Works, Best Buy, iTunes, Sears and Spa Finder. Customers can mix and match gift cards from participating retailers to reach the $100 amount and then receive $10 off their total purchase. For more information, please visit www.kroger.com/holidays.

“Kroger’s Holiday Gift Card Deal is just one more way we offer exceptional value to customers when they need it most,” said Donald Becker, Executive Vice President of Kroger. “Shoppers this season can find all they need to create memorable holidays for family and friends at their neighborhood Kroger stores.”

Customers can choose to use gift cards to give as presents or use them for their own entertainment, dining and home purchases. “Either way, customers can earn additional fuel rewards through this limited time offer and stretch their holiday shopping dollars even further,” Mr. Becker said.

In addition to loyalty card savings, customers can count on:

• Fuel rewards in participating markets
• Affordable health and wellness products, including $4 generics, and expert counsel at Pharmacy counters; and
• Delicious holiday meals, party platters, dessert trays and more in the Deli and Bakery

Kroger (KR:NYSE), the nation’s largest traditional grocery retailer, employs more than 326,000 associates who serve customers in 2,470 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 768 convenience stores, 388 fine jewelry stores, 818 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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