KROGER’S FAMILY OF STORES TO INVEST $3 MILLION FOR BREAST CANCER AWARENESS

National Campaign Features 55 Kroger Associates Who Are Breast Cancer Survivors

CINCINNATI, Ohio, September 28, 2009 – As part of The Kroger Co.’s (NYSE: KR) “Giving Hope a Hand®” breast cancer awareness campaign, Kroger’s family of stores, in partnership with key suppliers, has committed $3 million in donations to support breast cancer initiatives in communities across the country where Kroger customers and associates live and work.

This year’s campaign will also feature 55 Kroger associates who are breast cancer survivors on custom packages of products. These women share their survivor stories on the packaging of these items, which will be sold exclusively in Kroger’s family of stores. Their stories are also featured on a special website: www.sharingcourage.com.

Elizabeth Louthan, Deli Coordinator for Kroger in Central Kentucky, is featured on bags of Stacy’s brand baked pita chips. She shares her story to educate others.

“After a conversation with a group of my girlfriends, I got a mammogram ‘just in case’ ” said Louthan, who has worked for Kroger for 29 years. “Breast cancer made me a stronger person, and it clarified what is really important in my life. My advice to other women facing breast cancer is to have faith in yourself and expect a positive outcome.”

Louthan’s inspirational story and others can be found at www.sharingcourage.com, an interactive website dedicated to raising breast cancer awareness.

“On behalf of the entire Kroger team, we thank these terrific associates for their willingness to share their journeys as breast cancer survivors with our customers and associates,” said David B. Dillon, Kroger’s Chairman and Chief Executive Officer. “It is an honor to have our great people featured on products and in displays in our stores as they encourage others to take charge of their own health.”

Kroger’s campaign once again features a store-wide sales promotion of popular items, many of which will feature exclusive, specially marked pink packaging. This year, 2,000 items, including Kroger’s own products and popular items from Kroger partners including Kellogg, Kraft, Pepsi, General Mills, Campbell’s and Procter & Gamble will be marked with special shelf tags to highlight their participation.

Kroger, one of the nation’s largest retail grocery chains, employs more than 326,000 associates who serve customers in 2,470 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. The Company also operates 768 convenience stores, 388 fine jewelry stores, 818 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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