KROGER “PINK TAG” CAMPAIGN TO RAISE $3 MILLION FOR BREAST CANCER AWARENESS IN OCTOBER

Kroger Stores Will Carry Limited Edition Pink and White Campbell's Soup Cans Exclusively

CINCINNATI, OH, September 26, 2006 - As part of its continuing leadership in supporting National Breast Cancer Awareness month in October, The Kroger Co. will launch a “pink tag” campaign in stores to support breast cancer awareness.

Pink tags will be displayed on all participating products on shelves in Kroger stores across the country beginning October 1. Each time customers purchase pink-tagged items during the campaign, they will be supporting breast cancer awareness in their community. Some participating products include Kellogg's Eggo, Keebler and Sunshine items, Coca-Cola's Powerade and Minute Maid brands and Unilever products under the Breyers, Ragu and Wishbone labels. Many of Kroger's Private Selection items will also have pink tags.

In addition, Kroger stores will also carry limited edition Campbell's soups with pink and white labels emblazoned with a pink ribbon. This is a first for the Campbell Soup Company, which replaced its traditional red and white labels on these cans to support breast cancer awareness. Nearly seven million of these special edition cans will be available in two varieties - Chicken Noodle and Tomato - exclusively in Kroger stores beginning October 1. Campbell will make a donation that will benefit breast cancer awareness initiatives across the country.

With the help of Campbell and several other vendor partners, Kroger's overall campaign will raise $3 million to support breast cancer research and awareness in Kroger divisions across the country.

”Too many of us know someone who has been touched by this disease. Kroger is honored to do its part to find a cure and provide support to help educate women about early detection, diagnosis and treatment,” said David B. Dillon, Kroger chairman and chief executive officer.

In addition to its support of breast cancer research, Kroger supports numerous community initiatives across the country, focusing primarily on the fight against hunger in America.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the second quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,477 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 773 convenience stores, 418 fine jewelry stores, 608 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site.