KROGER INCREASES QUARTERLY DIVIDEND

CINCINNATI, Ohio, September 17, 2009 – The Kroger Co. (NYSE: KR) today announced that its Board of Directors increased the amount of its quarterly dividend to $0.095 per share from $0.09 per share. The dividend will be paid on December 1, 2009 to shareholders of record as of the close of business on November 16, 2009.

This is the third increase in the quarterly dividend the Board has approved since it initiated the dividend program in 2006.

“This increase reinforces the Board’s confidence in Kroger’s strategy, which continues to deliver value for our customers and our shareholders. Just as we reward customers through our strategy, we continue to reward shareholders through our dividend, which enhances total shareholder return by over 1.5% on an annual basis,” said David B. Dillon, Kroger chairman and chief executive officer.

Kroger, one of the nation’s largest retail grocery chains, employs more than 326,000 associates who serve customers in 2,470 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. The Company also operates 768 convenience stores, 388 fine jewelry stores, 818 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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