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KROGER INCREASES QUARTERLY DIVIDEND 10.5% 

CINCINNATI, Ohio, September 16, 2010 – The Kroger Co. (NYSE: KR) today announced that its Board of Directors increased the amount of its quarterly dividend to 10.5˘ per share from 9.5˘ per share. The dividend will be paid on December 1, 2010 to shareholders of record as of the close of business on November 15, 2010.

This 10.5% increase is the fourth time the Board has raised the quarterly dividend since it initiated the program in 2006.

“We are creating value for our shareholders by reducing debt and returning value to them through dividends and share repurchases. We believe Kroger is in a strong position to continue to deliver shareholder value now and in the future and we appreciate the continued trust and support of our shareholders,” said David B. Dillon, chairman and chief executive officer of Kroger.

Kroger, the nation’s largest traditional grocery retailer, employs more than 334,000 associates who serve customers in 2,468 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 784 convenience stores, 372 fine jewelry stores, 932 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com

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Kroger Contacts:
Media: Meghan Glynn
(513) 762-1304

Investor: Carin Fike
(513) 762-4969
 

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