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KROGER NAMES JON FLORA PRESIDENT OF FRY’S

CINCINNATI, Ohio, August 14, 2007 – The Kroger Co. (NYSE: KR) today announced Jon Flora has been named President of the Company’s Fry’s division, based in Phoenix, effective August 19, 2007. Fry’s operates 117 supermarkets in Arizona.

“Jon’s extensive experience in operations, merchandising and customer service will be a great asset to Fry’s associates and customers,” said Don McGeorge, President and Chief Operating Officer of Kroger.

During his 36-year career with Kroger, Mr. Flora, 52, has served in a variety of leadership positions. Most recently, he successfully guided and directed several Kroger divisions as a Senior Vice President. Prior to that, Mr. Flora served as the President of the Company’s Great Lakes division, headquartered in Columbus, Ohio. He began his career in 1971 with the Company’s Dillon stores.

Mr. Flora replaces Mike Donnelly who has been named to lead Kroger’s Ralphs Division in California.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. In 2006, the Company donated $150 million to help hunger relief efforts across the country, raise awareness of breast cancer, and support local schools and organizations in the communities it serves. At the end of the first quarter of fiscal 2007, the Company operated (either directly or through its subsidiaries) 2,458 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 408 fine jewelry stores, 652 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.


Kroger Contacts:

Media:

Investors:

Meghan Glynn (513) 762-130

Carin Fike (513) 762-4969

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