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KROGER PROMOTES KEY EXECUTIVE TO SENIOR VICE PRESIDENT

CINCINNATI, Ohio, August 7, 2007 – The Kroger Co. (NYSE: KR) today announced Pete Williams has been promoted to Senior Vice President, effective August 19, 2007. In his 29-year career with Kroger, Mr. Williams has held several leadership positions in the Company, including his most recent role as President of Kroger’s Mid-Atlantic division.

“Pete’s merchandising and division management experience will serve our associates and customers well. In his new role, Pete will work directly with several of our divisions to provide direction and guidance,” said Don McGeorge, President and Chief Operating Officer of Kroger.

Mr. Williams, 52, joined Kroger in 1977 as a management trainee in Memphis, Tennessee. During his career with Kroger, he has served in a variety of leadership roles, including Director of Labor Relations for the Company and Vice President of Operations and Human Resources for Kroger’s Atlanta division.

Jay Cummins has been named to replace Mr. Williams as President of Kroger’s Mid-Atlantic division, effective August 19. Mr. Cummins, 55, currently serves as President of the Company’s Food 4 Less division, which operates 146 price-impact, warehouse-format supermarkets in California, Nevada, Illinois and Indiana. Mr. Cummins began his career with Alpha Beta in 1972.

“Jay brings 35 years of operations and merchandising experience to this position. We look forward to his leadership in Mid-Atlantic as we continue to improve our customers’ overall shopping experience,” Mr. McGeorge said.

Kroger’s Mid-Atlantic Division operates 129 stores in North Carolina, West Virginia, Virginia, and parts of Kentucky, Ohio and Tennessee.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. In 2006, the Company donated $150 million to help hunger relief efforts across the country, raise awareness of breast cancer, and support local schools and organizations in the communities it serves. At the end of the first quarter of fiscal 2007, the Company operated (either directly or through its subsidiaries) 2,458 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 408 fine jewelry stores, 652 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.


Kroger Contacts:

Media:

Investors:

Meghan Glynn (513) 762-1304

Carin Fike (513) 762-4969

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