KROGER CONTINUES FIGHT TO HELP END HUNGER IN AMERICA
Retailer’s “Bringing Hope to the Table” Campaign To Provide Food and Cash Donations To 85 Food Banks Nationwide

CINCINNATI, Ohio, July 12, 2007 – As part of its continuing leadership in the fight against hunger, The Kroger Co. (NYSE: KR) invites customers to join in “Bringing Hope to the Table,” a two-week campaign running this month in every store to support America’s Second Harvest, the nation’s largest domestic hunger-relief organization.

With the help of numerous vendor partners, “Bringing Hope to the Table” is expected to raise several million dollars in cash and food donations to assist 85 local food banks in communities where Kroger’s customers and associates live and work.

Every time customers purchase participating items in any of Kroger’s family of stores from July 15 through July 28, they will be supporting food banks in their own community. Participating items will be marked with pink “Bringing Hope to the Table” shelf tags.

The hunger relief campaign includes products made by Kellogg’s®, Keebler®, Kraft®, Nabisco®, Coca-Cola®, Nestle USA®, and brands represented by Acosta Sales and Marketing. Many of Kroger’s own corporate brands, including Private Selection items, are also included in the fund-raising effort.

“As one of the largest retail grocers in the country, Kroger is committed to the fight to end hunger in America,” said Lynn Marmer, Kroger’s group vice president of corporate affairs and a member of the board of America’s Second Harvest. “‘Bringing Hope to the Table’ is a great opportunity for our customers, associates and vendors to drive funds to food banks in their own communities.”

Kroger has helped lead the fight against hunger in the United States for more than 25 years. In the past five years, the Company has donated more than 135 million pounds of food and groceries, valued at more than $200 million, to food banks across the country. In addition to food, Kroger’s contributions include products such as toiletries and cleaning supplies – items families and individuals relying on food banks request most often after food. In 2006, Kroger was selected "Retailer of the Year" by America’s Second Harvest, the fourth time in six years the Company has received the award.

“’Bringing Hope to the Table’ provides hunger relief to those who need it most – families in need in our own neighborhoods and communities,” said Vicki B. Escarra, president and chief executive officer of America’s Second Harvest. “We deeply appreciate Kroger’s long-standing commitment to food banks across the country and the support of Kroger’s customers and suppliers to help feed the nation’s hungry.”

About America’s Second Harvest:

The America's Second Harvest Network secures and distributes more than 2 billion pounds of donated food and grocery products annually; and supports approximately 50,000 local charitable agencies operating more than 94,000 programs including food pantries, soup kitchens, emergency shelters, after-school programs and Kids Cafes. Last year, the America's Second Harvest Network provided food assistance to more than 25 million hungry people in the United States, including 9 million children and 3 million seniors. For more on the America's Second Harvest Network, please visit www.secondharvest.org.

About Kroger:

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. In 2006, the Company donated $150 million to help hunger relief efforts across the country, raise awareness of breast cancer, and support local schools and organizations in the communities it serves. At the end of the first quarter of fiscal 2007, the Company operated (either directly or through its subsidiaries) 2,458 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 408 fine jewelry stores, 652 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

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