JOIN KROGER TO FEED HUNGRY FAMILIES IN LOCAL COMMUNITIES

Kroger’s “Bringing Hope to the Table” Campaign to Drive $4 Million in Food and Funds to Local Food Banks

CINCINNATI, Ohio, June 10, 2010 – The Kroger Co. (NYSE: KR) is inviting customers to help hungry people in their own communities by joining in “Bringing Hope to the Table®,” a two-week campaign that runs through June 19 in Kroger’s family of stores which include Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s.

With the help of numerous vendor partners, “Bringing Hope to the Table” is expected to generate $4 million dollars in cash and food donations to assist 80 local food banks in communities where Kroger’s customers and associates live and work.

Every time customers purchase participating national and corporate brand items in any of Kroger’s family of stores through June 19, they will be showing their support for food banks in their own community. Participating items will be marked with yellow shelf tags to indicate their pledge to support “Bringing Hope to the Table”.

“Through ‘Bringing Hope to the Table’, our customers, associates and vendors can drive funds to food banks that feed hungry people in their own communities,” said Lynn Marmer, Kroger’s group vice president of corporate affairs. “In 2009, Kroger stores partnered with customers and vendors to donate enough food to serve 40 million meals to feed hungry families in the communities we serve.”

About The Kroger Co.:
Kroger, the nation’s largest traditional grocery retailer, employs more than 334,000 associates who serve customers in 2,468 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry’s, King Soopers, QFC, Ralphs and Smith’s. The Company also operates 777 convenience stores, 374 fine jewelry stores, 893 supermarket fuel centers and 40 food processing plants in the U.S. Kroger, headquartered in Cincinnati, Ohio, focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local organizations in the communities it serves. For more information about Kroger, please visit www.kroger.com.

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