JOIN KROGER TO FIGHT HUNGER IN AMERICA

Kroger’s “Bringing Hope to the Table” Campaign to Drive $4 Million in Food and Funds to Local Food Banks

CINCINNATI, Ohio, June 1, 2009 – The Kroger Co. (NYSE: KR) is inviting customers to help hungry people in their own communities by joining in “Bringing Hope to the Table®,” a two-week campaign that runs through June 13.

With the help of numerous vendor partners, “Bringing Hope to the Table” is expected to generate $4 million dollars in cash and food donations to assist 80 local food banks in communities where Kroger’s customers and associates live and work. These food banks are members of Feeding America, the nation’s largest hunger-relief organization.

Every time customers purchase participating items in any of Kroger’s family of stores through June 13, they will be showing their support for food banks in their own community. Participating items will be marked with yellow shelf tags to indicate their pledge to support “Bringing Hope to the Table”.

“Food banks and hunger agencies across the country are facing unprecedented demand. In fact, 1 in 8 Americans struggle from hunger each year and the numbers are growing. Through ‘Bringing Hope to the Table’, our customers, associates and vendors can drive funds to food banks to help hungry people who are our neighbors,” said Lynn Marmer, Kroger’s group vice president of corporate affairs and a member of the board of Feeding America.

Beginning May 31, customers can learn more about local hunger relief volunteer opportunities and receive valuable coupons from some of their favorite brands by visiting www.bringinghopetothetable.com. More than $20 in coupon offers are available to download directly to their shopper card – all from partners involved in the program who are helping to fight hunger in the communities served by Kroger family stores.

“Every $1 donated helps provide enough grocery products for 7 meals. We deeply appreciate Kroger’s long-standing commitment to food banks across the country and the generous support of Kroger’s customers, employees and vendors to help feed those who struggle with hunger every day,” said Vicki Escarra, president and chief executive officer of Feeding America.

About Feeding America:
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger in all of its forms. For more information, please visit www.feedingamerica.org.

About The Kroger Co.
Kroger, one of the nation’s largest retail grocery chains, employs more than 326,000 associates who serve customers in 2,481 supermarkets and multi-department stores in 31 states. Kroger operates stores under two dozen local banner names including, Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. In addition, Kroger associates serve customers in 771 convenience stores, 385 fine jewelry stores and 781 supermarket fuel centers the Company operates. Kroger also operates 40 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit www.kroger.com.

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