KROGER FEATURED AT CAUSE MARKETING FORUM
Retailer Recognized for its Leadership in Working With Vendors to Raise Millions for Hunger Relief and Breast Cancer Awareness

CINCINNATI, Ohio, May 16, 2007 – Lynn Marmer, group vice president of corporate affairs for The Kroger Co. (NYSE: KR), will be a featured speaker at the Cause Marketing Forum’s fifth annual conference on May 17, 2007 to discuss how corporations and non-profits can meaningfully measure their impact on social investments, particularly cause campaigns.

Two of Kroger’s recent campaigns – Bringing Hope to the Table with America’s Second Harvest and Campbell’s Soup’s pink and white themed cans for breast cancer awareness – have been cited as successful examples of how companies can partner with non-profits and vendors to build promotions for specific causes. Through these campaigns, Kroger, with its customers and suppliers, helped to raise $7 million to support these causes.

“At Kroger, we believe cause marketing campaigns are great opportunities to engage our customers, associates and vendors in raising money for worthy causes,” Ms. Marmer said. “These types of promotions increase sales, build customer loyalty and, most importantly, deliver funds back to the communities where they are raised.”

Alice Archabal, chief development officer of America’s Second Harvest and Paula Oyer Berezin, president and chief strategist of Social Capital Partnerships, will join Ms. Marmer.

“Kroger’s ability to reach millions of customers every day and give them a convenient way to support hunger relief is very beneficial to those who need it most – families in need in our own neighborhoods and communities,” said Ms. Archabal with America’s Second Harvest.

Cause Marketing Forum, Inc. was founded in 2002 to help companies and non-profits do well by doing good. For more information about the Cause Marketing Forum, please visit www.causemarketingforum.com.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. In 2006, the Company donated $150 million to help fight hunger relief, raise awareness of breast cancer, promote K-12 education and support local organizations in the communities it serves. At the end of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,468 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 412 fine jewelry stores, 631 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

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