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KROGER RANKS AMONG "AMERICA'S MOST REPUTABLE COMPANIES"
CINCINNATI, Ohio, May 6, 2009 –
The Kroger Co. (NYSE: KR) ranks
among the
Top 20 most reputable companies in
America, according to the Reputation
Institute’s Reputation Pulse 2009
study of the 153 largest companies
in the U.S.
Reputation Institute’s Global
Reputation Pulse is an annual survey
of the general public measuring the
corporate reputations of more than
600 of the world’s largest companies
in 32 countries. For the U.S.
survey, Reputation Institute
included the nation’s 153 largest
companies and polled U.S. residents.
To calculate the Global Reputation
Pulse rankings, Reputation Institute
gauged U.S. consumers’ level of
trust, esteem, admiration, and good
feeling about a particular
organization. The most relevant key
performance dimensions include:
Products/Services, Innovation,
Workplace, Citizenship, Governance,
Leadership and Performance.
“In today’s tough economic climate,
corporate reputation is critical to
sustaining and growing business,”
said Andrew Johndrow, managing
director, Reputation Institute.
“This year’s results illustrate a
direct correlation between how well
a company manages its reputation
across seven key dimensions and how
likely consumers are to recommend or
reject a company. A good reputation
is not just nice to have, it’s a
bottom line business imperative.”
David B. Dillon, Kroger chairman and
chief executive officer, thanked the
company’s 326,000 associates for
their outstanding efforts in helping
Kroger earn this distinguished
honor. “Our associates are the
reason customers feel good about
Kroger and our family of stores. We
appreciate the efforts our
associates make every day in our
stores, plants, distribution centers
and offices,” Mr. Dillon said.
About the Global Reputation Pulse
2009 Survey
The Global Reputation Pulse 2009 was
conducted online in late January and
February 2009. A Pulse score is a
measure of corporate reputation
calculated by averaging perceptions
of four indicators – trust, esteem,
admiration and good feeling –
obtained from a representative
sample of at least 100 local
respondents who were familiar with
the company. Scores range from a low
of 0 to a high of 100. The U.S. mean
for all companies included in the
study was 64.2. A report on the 2009
Global Reputation Pulse findings can
be downloaded at
www.ReputationInstitute.com.
About Reputation Institute
Reputation Institute is the world’s
leading reputation consulting firm.
As a pioneer in the field of brand
and reputation management,
Reputation Institute helps companies
unlock the power of reputation. With
a presence in more than 25
companies, Reputation Institute is
dedicated to advancing knowledge
about reputation and shares best
practices and current research
through client management,
memberships, seminars, conferences,
and publications such as Corporate
Reputation Review. Reputation
Institute’s Global Reputation Pulse
is the largest study of corporate
reputations in the world,
identifying what drives reputation
and covering more than 1,000
companies from 32 countries in 2009.
Reputation Institute provides
specific reputation insight from
more than 15 different stakeholder
groups and 24 industries, allowing
clients to create tangible value
from intangible stakeholder
feelings.About The
Kroger Co.
Kroger, one of the nation’s largest
retail grocery chains, employs more
than 326,000 associates who serve
customers in 2,481 supermarkets and
multi-department stores in 31
states. Kroger operates stores under
two dozen local banner names
including, Kroger, Ralphs, Fred
Meyer, Food 4 Less, Fry’s, King
Soopers, Smith’s, Dillons, QFC and
City Market. In addition, Kroger
associates serve customers in 771
convenience stores, 385 fine jewelry
stores and 781 supermarket fuel
centers the Company operates. Kroger
also operates 40 food processing
plants in the U.S. Headquartered in
Cincinnati, Ohio, Kroger focuses its
charitable efforts on supporting
hunger relief, health and wellness
initiatives, and local schools and
grassroots organizations in the
communities it serves. For more
information about the Company,
please visit www.kroger.com.
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Contacts:
Media:
Meghan Glynn (513) 762-1304
Reputation Institute:
Allison Young (212) 495-3855
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