KROGER TO MODIFY LABELING FOR FARM-RAISED SALMON AND TROUT

CINCINNATI, OH, April 29, 2003 - The Kroger Co. (NYSE: KR) today announced that beginning later this week, it will add the words "color added" to the labels of all farm-raised fish from the Salmonid family, including salmon and trout.

The Company also plans to modify the labels of processed products that contain those farm-raised fish.

"Many suppliers add supplements to the food given to their farm-raised salmon and trout," said Dr. Keith Neer, Kroger's vice president of corporate food technology and regulatory compliance. "These additives, which are substantively identical to those naturally occurring in the diets of many wild salmon and trout, enhance the pigmentation of the farm-raised fish. While the supplements do not affect the taste or nutritional value of the fish, we are modifying the product labels to share this information with our customers."

Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the fiscal 2002, the Company operated (either directly or through its subsidiaries) 2,488 supermarkets and multi-department stores in 32 states under approximately two dozen banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through its subsidiaries) 784 convenience stores, 441 fine jewelry stores, 376 supermarket fuel centers and 41 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

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