KROGER'S NICK HAHN INDUCTED INTO PRIVATE LABEL HALL OF FAME

37-year Veteran Honored as a Leader in Corporate Brands

CINCINNATI, Ohio, March 23, 2007 – Nick Hahn, director of corporate brands for The Kroger Co. (NYSE: KR), will be inducted into the Private Label Hall of Fame this month for his leadership in the private label industry and for his role in helping to shape Kroger’s corporate brands strategy.

“Throughout his career, Nick has championed the needs and wants of our customers. Kroger’s private label program would not be where it is today without Nick’s influence – as an innovator and a mentor,” said Linda Severin, Kroger’s vice president of corporate brands.

Kroger’s three-tier program – Private Selection, Banner and Value brands – enables Kroger to serve a broad and diverse customer base.

Mr. Hahn joined Kroger in 1970 and has held positions of increasing responsibility throughout his career. In addition to his work with Kroger, Mr. Hahn serves on the board of Crayons to Computers in Cincinnati, an organization that provides free teaching materials to teachers, and serves on the board of the Greater Cincinnati Behavioral Health Services, the largest mental health association in the city. He has also served on the Free Store Food Bank Board, a Second Harvest affiliate.

“We congratulate Nick and thank him for his significant contributions on behalf of our customers, associates and the communities we serve,” Ms. Severin said.

Inductees into The Private Label Hall of Fame are selected by the Private Label Manufacturers Association (PLMA) and Private Label Magazine, a leading industry publication.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. At the end of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,468 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 779 convenience stores, 412 fine jewelry stores, 631 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

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