KROGER TO PARTICIPATE IN MERRILL LYNCH RETAILING LEADERS CONFERENCE

CINCINNATI, OH, March 18, 2004 -- The Kroger Co. (NYSE: KR) will participate in the Merrill Lynch Retailing Leaders Conference on Wednesday, March 24. David B. Dillon, Kroger chief executive officer, and Mike Schlotman, Kroger senior vice president and chief financial officer, will address investors.

The presentation will be broadcast live over the Internet beginning at 9:25 a.m. (EST) at http://www.kroger.com/financialinfo_investorconferencecalls.htm. Click on Webcast Events to access the event. The presentations will be available in an archived format for one week following the conferences.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation’s largest retail grocery chains. At the end of fiscal 2003, the Company operated (either directly or through its subsidiaries) 2,532 supermarkets and multi-department stores in 32 states under two dozen banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s, Fry’s, Fry’s Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly, through its subsidiaries or franchise agreements) 802 convenience stores, 440 fine jewelry stores, 466 supermarket fuel centers and 41 food processing plants. For more information about Kroger, please visit our web site at www.kroger.com.

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