Kroger Increases Quarterly Dividend

CINCINNATI, Ohio, March 13, 2008 – The Kroger Co. (NYSE: KR) announced today that its Board of Directors increased the amount of its quarterly dividend to $0.09 cents per share from $0.075 cents per share. The dividend will be paid on June 1, 2008, to shareholders of record as of the close of business on May 15, 2008.

This is the second annual increase in the quarterly dividend the Board has approved since it initiated the dividend program in 2006.

“Kroger’s Board increased the dividend after considering the Company’s overall performance, the needs of the business and the interest of shareholders. This increase reinforces the Board’s confidence in Kroger’s strategic plan and aligns with the objectives outlined when the dividend was initiated,” said David B. Dillon, Kroger chairman and chief executive officer.

Kroger, one of the nation’s largest retail grocery chains, is honored to celebrate its 125th anniversary in 2008. The Company’s more than 310,000 associates serve customers in 2,486 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. Kroger associates also serve customers in 782 convenience stores, 394 fine jewelry stores and 696 supermarket fuel centers the Company operates. In addition, the Company operates 42 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit our web site at www.kroger.com.

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