KROGER TO PARTICIPATE IN BANK OF AMERICA 2007 CONSUMER CONFERENCE

CINCINNATI, Ohio, March 7, 2007 – The Kroger Co. (NYSE: KR) will participate in the Bank of America 2007 Consumer Conference on Wednesday, March 14, 2007. Mike Schlotman, Kroger senior vice president and chief financial officer, will address investors.

The presentation will be broadcast live over the Internet beginning at 9:40 a.m. (ET) at http://www.thekrogerco.com/finance/financialinfo_investorconferencecalls.htm . Click on “Webcast Events” to access the event. The presentation will be available in an archived format for one week following the conference.

Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. The Company focuses its charitable efforts on hunger relief, K-12 education, women's health initiatives and local organizations in the communities it serves. At the end of the third quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,473 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 774 convenience stores, 418 fine jewelry stores, 619 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at http://www.kroger.com.

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