KROGER to PARTICIPATE in BANK of AMERICA 2008 CONSUMER CONFERENCE

CINCINNATI, Ohio, March 5, 2008 – The Kroger Co. (NYSE: KR) will participate in the Bank of America 2008 Consumer Conference on Wednesday, March 12, 2008. Mike Schlotman, Kroger senior vice president and chief financial officer, will address investors.

The presentation will be broadcast live over the Internet beginning at 9:40 a.m. (ET) at http://www.thekrogerco.com/finance/financialinfo_investorconferencecalls.htm Click on “Webcast Events” to access the event. The presentation will be available in an archived format for one week following the conference.

Kroger, one of the nation’s largest retail grocery chains, is honored to celebrate its 125th anniversary in 2008. The Company’s more than 300,000 associates serve customers in 2,487 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger, Ralphs, Fred Meyer, Food 4 Less, Fry’s, King Soopers, Smith’s, Dillons, QFC and City Market. Kroger associates also serve customers in 782 convenience stores, 405 fine jewelry stores and 678 supermarket fuel centers the Company operates. The Company also operates 42 food processing plants in the U.S. Headquartered in Cincinnati, Ohio, Kroger focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about the Company, please visit our web site at www.kroger.com.

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