CINCINNATI, Ohio, February 5, 2010 –
The Kroger Co. (NYSE: KR), the
nation’s largest traditional grocery
retailer and the world’s largest
florist, reminds its customers they
can find everything they need to
celebrate Valentine’s Day at their
neighborhood Kroger store.
“Valentine’s Day falls on a Sunday
this year and Kroger makes it easy
to find just the right floral
arrangement to make the day
special,” says Paula Eads, one of
the expert floral managers in
Kroger’s family of stores. “Kroger
is the world’s largest florist, and
we take pride in providing flowers
that are fresh from the grower and
can be delivered overnight for any
occasion, including Valentine’s
Day.”
To help customers prepare, Kroger
and its family of stores – Dillons,
Food 4 Less, Fred Meyer, Fry’s, King
Soopers, QFC, Ralphs and Smith’s –
have released a list of floral
trends for Valentine’s Day. Eads
offers these expert tips for
creating the perfect bouquet, which
can be purchased in Kroger stores
nationwide, online at
www.Kroger.com
or by calling 1-800-900-6575:
- Red roses are classic, but other
pink and red flowers such as
Stargazer Lilies make an elegant and
romantic impression, and are
increasing in popularity.
- Flowers aren’t just for
significant others. Lucky bamboo,
dish gardens, orchids and potted
plants are great options for
shoppers who want to offer family
and loved ones a meaningful
expression of friendship and
affection.
- Women looking for a special gift
for their husband or boyfriend
should consider a beer bucket
stocked with his favorite snacks and
specialty beers.
- Valentine’s Day isn’t just for
adults – it’s a kid’s holiday, too.
For children, Eads suggests a simple
gift basket featuring a small toy,
Valentine’s Day candy and a balloon.
- Vases filled with Valentine’s Day
candies are a good alternative for
those who prefer chocolate to
flowers.
“Kroger florists are experts in
coming up with different, creative
ideas so our customers can make
their Valentine’s Day celebrations
unique,” says Eads. “Playing with
color and mixing different types of
flowers can be a great way to
celebrate the holiday.”
Kroger will take its Valentine’s Day
celebration a step further by
painting a special floral paint
scheme of red roses on NASCAR Sprint
Cup Series (NSCS) driver Marcos
Ambrose’s No. 47 Toyota Camry during
the 52nd running of the Daytona 500.
Kroger is a primary sponsor of
Ambrose’s team during the
prestigious race, which this year
coincides with Valentine’s Day.
Ambrose, an Australian native, is
enthusiastic about Kroger’s
sponsorship of the race for another
reason – he is counting on Kroger to
deliver Valentine’s Day greetings to
his family in Australia while he
prepares for the race in Daytona
Beach.
“My family will not be with me this
Valentine’s Day. I appreciate that
despite the distance, Kroger
provides a simple solution for me to
let my wife and daughters know I
love them and miss them terribly,”
said Ambrose. “I found that shopping
for flowers at www.Kroger.com was
quick, easy and a great value.”
About The Kroger Co.:
Kroger, the nation’s largest
traditional grocery retailer,
employs more than 326,000 associates
who serve customers in 2,469
supermarkets and multi-department
stores in 31 states under two dozen
local banner names including Kroger,
City Market, Dillons, Jay C, Food 4
Less, Fred Meyer, Fry’s, King
Soopers, QFC, Ralphs and Smith’s.
The Company also operates 773
convenience stores, 392 fine jewelry
stores, 850 supermarket fuel centers
and 40 food processing plants in the
U.S. Kroger, headquartered in
Cincinnati, Ohio, focuses its
charitable efforts on supporting
hunger relief, health and wellness
initiatives, and local organizations
in the communities it serves. For
more information about Kroger,
please visit
www.kroger.com.
# # #
