Honoring our Heroes

We believe it is important to support those who serve our country in the armed forces.

That’s why Kroger supports the work of the USO, the leading organization dedicated to lifting the spirits of American troops and their families.

This year alone we have raised more than $3.3 million to help fund vitally important USO programs that serve members of the military, wounded warriors and their loved ones.

We are also involved in other initiatives to express our support for our military:

  • Kroger’s Honoring Our Heroes website provides an opportunity for our customers and associates to share personal stories, words of encouragement and support for those who serve.
  • The site recognizes some of the more than 350 Kroger associates currently serving in the U.S. military on active duty and as reservists.
  • As a special tribute, a Kroger emblem featuring the names of our currently-serving associates was unveiled on the Kroger-USO car, driven by NASCAR champion Bobby Labonte, in the 2012 DAYTONA 500.

For more information on our support for those who serve--and their families--visit www.honoringourheroes.com